Website Design & Digital Strategy
The Leiden Collection, consisting of more than 250 paintings, is among the largest and most important collections of 17th century Dutch artworks in private hands.
The Leiden Collection asked us to help them bring their upcoming traveling exhibition to life and create a site that delivers content and clarity to a complex art collection. We delivered a working prototype, a responsive site, and a content strategy.
Client: Leiden Collection:
Role: Creative Strategist / UX
Credits: Art Director - Daniela Chavez
Goal: Attract a younger audience and generate press interest in the upcoming exhibition in local markets by making the shows relevant and interesting.
Results: Launch February 2017.