Sofia Brunner
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Voss

 

BRAND REPOSITIONING & INTEGRATED CAMPAIGN 

About: VOSS is an artesian water from Norway branded in a luxurious  glass bottle served on the tables of the most discerning consumers, in the rooms of the top hotels, and at the finest restaurants. 

The Project: VOSS Water asked us to re-envision their brand architecture and brand positioning within their retail environment. Our vision was to create a campaign that targeted young millennial consumers though cheeky tag lines that focused on the aspirational quality of VOSS satisfying their desire for status. The brand messages leveraged the brand's on-premise success to communicate that they can also be part of a premium, lifestyle-enhancing brand and that white tablecloth restaurants and expensive spa experiences are only a VOSS bottle away.  

Strategy: We started by identifying the differences between the on-premise retail consumers. As we defined a new target,  we crafted a brand message within VOSS's brand architecture that would appeal to this new retail audience. 

Client: VOSS Water
Agency: DML
Role:  Strategist
Year: 2017

Goal: Double sales in retail in 2017
Results: Campaign launch June 2017

 
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