Maria Sharapova x Nike

The Project: 

For the launch of the exclusive Maria Sharapova collection designed by Riccardo Tisci, Nike needed to leverage the collection for display at their most important store globally - Nike Soho, where the pieces would be displayed and the launch event would occur. Timed for the US Open, the launch was attended by Maria Sharapova along with 100 Nike VIPs. Nike wanted to ensure the activation felt elevated and unique to represent the attributes of the collection, where pieces detailed with crystals range from $500 - $1000 RRP.

DML re-envisioned the space with a black and white color theme, 5000+ fresh white roses, a chandelier made from tennis racquets and chic details such as matte hangers to add a Maria inspired luxurious aesthetic to the space

Client: Nike
Agency: DML
Role: Strategist
Year: 2017