Website Redesign, ecom & content strategy
The Project: Redesign the Figue website without e-commerce and remain relevant by focusing on content and product stories. The site re-enforces the nomad, boho-chic, wanderlust and 'treasure hunting' concept that Figue has become known for. We took a modular approach which gave Figure editorial control over all templates and allowed each contributor the ability to distinguish him or herself and create a relevant experience.
Goal: The goal was to create a global responsive e-commerce platform that would seamlessly incorporate editorial content into a smart and customer-centric shopping experience.
Role: Creative Strategist / UX
Credits: Art Director Daniela Chavez