Hi, my name is Sofia. I’m a Creative Strategist with design and digital experience. I’ve been in New York City for 10 years and my background includes experience in beauty, luxury, and consumer goods. Currently full time at The Assemblage as a Senior Brand Strategist.
I have a passion for design and innovation . With a degree in Design and Management from Parsons The New School for Design, I combine research, curiosity, and exploration to bridge the gap between business problems and bright ideas. I am always seeking new opportunities to solve problems that no one noticed before, fostering meaningful relationships between brands and people.
I have worked with recognized brands including Hermès, Harry Winston, Colgate, and Estée Lauder brands such as GlamGlow and Tom Ford. I was also involved in the launch of GlossyBox in the US market as the in-house Creative Director.