Hi, my name is Sofia. I’m a Creative Strategist with design and digital experience. I’ve been in New York City for 9 years and my background includes experience in beauty, luxury, and consumer goods. Currently full time at DML as a senior creative brand strategist.
I have a passion for design and innovation . With a degree in Design and Management from Parsons The New School for Design, I combine research, curiosity, and exploration to bridge the gap between business problems and bright ideas. I am always seeking new opportunities to solve problems that no one noticed before, fostering meaningful relationships between brands and people.
I have worked with recognized brands including Hermès, Harry Winston, Colgate, and Estée Lauder brands such as GlamGlow and Tom Ford. I was also involved in the launch of GlossyBox in the US market as the in-house Creative Director.